Straight from the Heart

What better way to catch someone's attention if you talk to them over things and issues that matters to them and their family. This is probably one of the main reasons why most ads we see on TV nowadays focus more on family values and relationships because as Filipinos, those are the things that matter to us. 

Like I said, those kind of commercials are for me, more unforgettable. To a point that whenever I see the product in stores, or whenever I go and eat in a particular fastfood chain, it plays over and over in my head like it was set on a loop in the video player. Maybe it is my way of acknowledging their efforts to keep their promotion real by tapping into the things that are important to me. 

Of course, keeping it real and giving an honest to goodness statement is a difficult thing to maintain at this day and age, where competition is stiff and tight. But if I am going to promote a cause and aiming to make a difference, I still would like to keep this vibe in making them happen. To quote Paulo Coehlo, "Remember that wherever your heart is, there you will find your treasure."